SSP

Strategy. Systems. Performance.

Advisory and AI for growth, efficiency and margin.

Built on 25+ years leading the commercial side of growing companies. Senior operating experience and AI, matched to the goal.

Start a conversation Our services
Mike Siegel in a working session at a meeting table

Results from brands we co-owned and co-founded

  • $300Min sales across the brands
  • 26%compound annual revenue growth
  • 18,000+subscription members within 2 years
  • 50+drop-ship ecommerce partners
  • 10,000+products designed and sold nationally
  • 100+factories evaluated, with firsthand visits
  • 100,000+email subscribers
  • 300,000+social media followers
  • 3xVendor of the year at retail
  • 9xVendor category manager
  • 1xBest Subscription Box in the US, SUBTA
  • 5xBest Home Decor Subscription Box in the US

Start here

What's the one problem that, if solved, would change your year?

Tell us about it

Services

Where we create value

Every engagement starts with one goal and one measure. Select an area to see the work.

AI and automation

See how it works

80+ AI agents across nine teams. Activate the agents based on your goals. Your people oversee.

  1. 01Define the decisionWhich account first. Which factory wins the order.
  2. 02Surface the evidenceSignal, source and date.
  3. 03Your team approvesAI drafts. People decide.
  4. 04Measure the resultOne metric, agreed up front.
A roster of 80+ agents in nine teams. We switch on the ones your goal needs.

In person and remotely

Working alongside your team

  • A set period and scope, agreed with your leadership team up front.
  • On site where it matters: the warehouse, the factory floor, sales meetings and trade shows.
  • Focused on your goals, carried out with your people and your decisions.
  • A limited number of engagements at a time, so each one gets full attention.

Clients

Who we work with

Consumer product, commerce and service businesses. AI implementation in sales, service and operations, where it fits.

  • Consumer product brands
  • Multichannel commerce
  • Subscription and D2C
  • Service businesses

Our platforms

Beyond CRM. The smarter AI sales platform.

Every lead gets ranked, best fit first

Leads are scored and ranked, so the team starts each day on the ones most likely to buy.

Replies, samples and quotes land on the right project

Emails and requests are matched to the project they belong to, so nothing sits unfiled.

Signals show who's moving before they call

New projects, hires and news are flagged as they happen, with the source and the date.

The team's day in one place

Tasks, follow-ups and next steps, each with an owner and a date.

Beyond spreadsheets. The smarter global sourcing platform.

Quotes from every factory, side by side

Factories submit quotes into one place, so price, minimums and lead times line up without a spreadsheet.

Every factory scored the same way

On-time delivery, quality and cost tracked for each factory, so the next order goes to the right one.

Every order tracked from factory to dock

Samples, production, inspection and shipping in one timeline, so nobody chases updates by email.

Landed cost known before you commit

Price, freight and duty added up per unit, so margin is clear before the order is placed.

Sample data.

About SSP

About us

SSP stands for Strategy. Systems. Performance. We work alongside leadership teams on sales, channels, operations, sourcing and AI, with one clear goal at the start of every engagement.

  • Direct access to the founderYou work directly with SSP's founder, who has led the commercial side of growing companies for 25+ years.
  • Monthly performance reviewsProgress is reviewed against the agreed goals, monthly.
  • Goals agreed up frontThe starting point, success measures and responsibilities are set before work begins.
  • Tools that stay with youThe AI and systems we build connect to what you already use, and your team is trained to run them.

Founder

Mike Siegel, Managing Member

Contact

Let's talk.

A first conversation is about whether we're the right fit for what you're working on. If we're not, we'll tell you, and point you somewhere better if we can. First projects can be scoped small, around one goal.

See if we're a fit

Start a conversation

This opens an email to hello@sspadvisors.com with your answers filled in.

Emailhello@sspadvisors.com
Phone954-817-7252

Services

A founder and an advisor reviewing samples and a plan at a packing table

Strategic Planning

A 12-month plan the leadership team owns.

How we help

  • Where growth comes from: customers, channels and offers
  • Pricing and margin by channel, side by side
  • P&L review with leadership, alongside your finance lead
  • Priorities with a named owner and a timeline
  • A short scorecard and a monthly operating review

Services

SSP pipeline review screen: forecast, win rate and commit by rep

Sales Enablement

The process, tools and coaching that help every rep sell more.

How we help

  • Playbooks, pitch materials and objection handling built for your calls
  • A sales process and CRM set up around how your team sells
  • Weekly pipeline reviews and forecasting
  • Coaching for sales managers
  • Territories and incentive plans, built with your finance lead

Services

A coffee roaster sealing bags for a new product line

Channel Growth

New channels and new brands, launched to strengthen the core business.

How we help

  • Channel and partner fit against your offer and margins
  • Retailer and marketplace requirements met before launch
  • Pricing that works in each channel
  • Operations and inventory ready before the first order
  • Preparation for buyer meetings and line reviews
  • Listings, prices and product content kept current across marketplaces
  • Images, video and social content built for each channel

Services

SSP margin screen: landed cost down and gross margin up month by month

Margin Improvement

Landed cost, pricing and terms, managed through tariff and freight pressure.

How we help

  • Landed cost by product: materials, freight, duty and fulfillment
  • Pricing reviewed by channel and customer
  • Vendor, freight and payment terms reviewed and renegotiated
  • Sell-through and margin dashboards by channel

Services

A cafe owner and two advisors working through the numbers on a laptop

Turnarounds and Growth

A focused plan to restore momentum and protect what works.

How we help

  • A clear read on where the business stands today
  • Cost and cash priorities reviewed with your finance lead
  • The few moves that matter most in the first 90 days
  • Cost, pricing and inventory decisions made with the leadership team
  • Weekly tracking through the first 90 days

Services

SSP lead scoring screen: one account, its signals, a score of 91 and the rep it routes to

Prospecting and Lead Scoring

The strongest accounts in front of every rep first.

How we help

  • A target account list and a plan to reach it: trade shows, email, LinkedIn and referral partners
  • Lead scoring that ranks accounts by fit and likelihood to buy
  • Signals and news on every account, routed to the right AE or SDR
  • First-touch outreach researched and drafted by AI, approved by your rep

Services

Two quality inspectors checking finished goods on a factory floor

Sourcing and Supply Chain

Capacity, quality and terms you can plan around.

How we help

  • Capacity, quality and terms with current factories
  • New and backup factories found and qualified, wherever you source
  • Quote requests sent and compared line by line
  • Buy plans and reorder points built around seasons and lead times
  • 3PL and distribution center selection and setup

Services

SSP client dashboard: three AI agents running, one approval waiting

AI Implementation

A practical start with AI, measured against one clear goal.

How we help

  • Where AI fits in sales, service and operations
  • AI agents set up to handle research, follow-up, quotes and reporting
  • One tool set up and tested with your team before anything else is added
  • Connected to the systems and data you already use
  • Training so your team runs the tools day to day

Services

A marketing team planning a campaign at a board of notes

Marketing and Retention

Customer acquisition and retention, measured against lifetime value.

How we help

  • Acquisition across paid, organic, email, affiliate and influencer channels
  • Paid media spend guidance: budget, channel mix and targets
  • Content creation: product images, video and social posts
  • Email campaigns, automated flows and templates
  • Offer and subscription design
  • Retention, lifetime value and churn
  • Reporting that ties spend to revenue

Services

SSP operating review screen: goals and status for sales, marketing, operations and finance

Cross-Department Alignment

Better communication between teams, so sales, marketing, operations and finance work from one set of goals.

How we help

  • Regular communication between departments, with one set of goals everyone can see
  • Cross-team meetings with clear owners, decisions and next steps
  • Handoffs between sales, operations and customer service mapped and tightened
  • Information shared across teams, so every team works from the same picture
  • Clear decision rights, so issues are settled at the right level
  • Leadership coaching through the change

Founder

Mike Siegel speaking on a panel
Managing Member

Mike Siegel

Mike Siegel co-founded Decocrated and co-owned Stratton Home Decor, two consumer product companies he helped grow over 25+ years. He founded SSP to work directly with leadership teams on the problems he has solved before: sales, marketing, merchandising, pricing, sourcing and operations.

Email mike@sspadvisors.com

Owner-operator and founder
Stratton Home DecorCo-Owner, CRO, then Chairman, 2004 to 2024
  • Acquired from its private equity owner as a distressed business and grew it into a national supplier
  • Owned the commercial side: sales, marketing, merchandising, pricing and operations
  • Sold through mass, club and specialty retail, distributors, hospitality, drop-ship and ecommerce
  • 50+ retail and ecommerce partners, including Walmart, Target, Costco, Amazon and Wayfair
  • 10,000+ products designed and sold, through its own manufacturing and factory partners
  • Vendor category manager 9 times and vendor of the year 3 times
  • Architected the SAM sourcing platform in 2009, the basis for SourceFly
DecocratedCo-Founder and CEO, 2018 to 2024
  • Grew to 18,000+ subscribers within two years
  • Best Subscription Box in the US, SUBTA (2023)
  • Best Home Decor Subscription Box in the US, 5 times
  • Featured in Oprah's Favorite Things
  • Hired and led the digital marketing team and an in-house agency: paid and organic, affiliates and influencers
  • 100,000+ email subscribers and 200,000+ social followers
  • Managed lifetime value, churn and retention closely

Recent work

SANDOW, 2025 to 2026

Helped take FlyBox from plan to launch with the founder, then architected AI-driven brand acquisition at Material Bank.

FlyBoxVP, Business Partnerships and AI Strategy
  • Helped bring the app, website and warehouse system to launch
  • Helped shape, train and stand up the AI customer support platform
  • Architected the supply chain for three US distribution centers
Material BankVP, Brand Partnerships and AI Sales Strategy
  • On the brand acquisition team. Provided sales enablement and brand acquisition strategy to the executive team
  • Architected AI agents for prospecting
  • Architected AI lead scoring to rank prospects by fit and likelihood to buy

ProductFly

ProductFly

Lead scoring and a clear next step for every lead.

ProductFly is SSP's AI sales platform. It gives every lead two scores and puts the queue in order, so each rep knows which leads get a call today and what the next step is. The first version is built for brands whose products are specified by architects and designers. It grew out of 25 years of selling with CRMs, and it is made to learn with each client.

  • Two scoresValue from project-type fit, deal size and firm history. Urgency from where the project stands, from design through construction.
  • TiersThe two scores set each lead's place in the queue.
  • LanesA rep owns the lead, or a scheduled email keeps it warm.
  • Next stepWhat to do next, in plain words.

ProductFly is early, and every screen here uses demo data. If it sounds useful for your team, we'd be glad to show you where it stands.

A sample lead queue

productfly / pipelineDemo data

Which leads get a call today.

U urgency V value

  1. Tier 1
    Harbor Tower: lobby and corridors Firm A · Hospitality design · Specification
    3dsince sample
    Human
    Urgency 92 of 100, value 81 of 100.

    NextConfirm scope and spec-lock date in writing

  2. Tier 1
    Bayview Medical: main lobby Firm B · Healthcare architects · Specification
    0dsince sample
    Human
    Urgency 86 of 100, value 72 of 100.

    NextSame-day call. The spec is being written now

  3. Tier 2
    Seafield Residence Firm C · Residential interiors · Design development
    11dsince sample
    HumanNo outreach · 2+ days
    Urgency 61 of 100, value 52 of 100.

    NextFollow up this week, no reply yet

  4. Tier 3
    Sunview Hotel: guestroom corridors Firm D · Hospitality design · Construction admin
    41dsince sample
    Automated
    Urgency 20 of 100, value 66 of 100.

    NextLog it for the next time the project reselects product, then let it rest

Sample data.

Request a demo

SourceFly

SourceFly

Beyond spreadsheets. The smarter global sourcing platform.

SourceFly brings factories, orders and shipments into one view, so sourcing decisions are made from the same information. It is based on a sourcing system architected in 2009 at a brand we co-owned, whose proof of concept saved hundreds of thousands of dollars a year in costs. It replaced spreadsheets and image folders, automated requests for quotes, and let factories submit product information straight into one database.

SourceFly is in development. If global sourcing is a priority for you, we'd be glad to talk it through.

Talk to us about SourceFly